Marketing Strategies

Internet Marketing Opportunities

E-Postcard

(2 per month)

• Agency requirements:
  Finished size is 500 x 450 pixels (no larger than 50k, in html or .jpg format)
  Text or Word (.txt or .doc) document with all copy including hyperlinks
  
  
• Design Requirements:
  (provided by advertiser or agency if designed by chamber staff)
  Logo
  Company name, address, phone, toll-free, URL
  Background color (RGB)
  Header, subhead, link color (1 color, RGB)
  2-3 images (no larger than 25k, combined size)
  Headline (3 - 5 words)
  Subhead (3 - 5 words)
  Copy/Bullet Points (100 words max)
  Directions, about the area your located in, hours etc. (25 words max)
  Special offer copy & expiration (15 words max)
  See example
  
  
• Advertiser will receive:
  (if designed by chamber staff)
  1 e-postcard proof by e-mail (advertiser must provide e-mail address)
  1 set of changes

The costs of Internet options vary; check the 2008 Stay & Play Media Kit (page 20) or contact Scott Head, advertising sales manager, at (843) 916-7277 or by e-mail.

* In order to participate, members must participate in contributing $1 per rented room night for lodging members or 1% “marketing fee” or double Stay & Play costs for non-lodging members.